Elena Medvedeva
Art Director & Brand Designer
• Art Director & Brand Designer with 13 years of experience in offline and digital marketing
• 30 international awards in advertising & design including Cannes Lions
• Combine creative thinking and design skills to develop and implement non-standard solutions
• Looking forward for working on innovative creative projects and telling captivating brand stories effectively through a range of offline and digital channels
Work Experience
aug 2019 – Today
Berlin, Germany
Berlin, Germany
Art Director & Brand designer
Freelance
• Collaboration with Salt Works GmbH (Germany), Baltros GmbH (Germany), Madness (Russia)
• Conceptual work for 360˚ campaigns that can be used across both digital and offline mediums
• Creating and maintaining visual brand identity
• Ideation and execution of interactive digital communications
• Presentations
• Self-initiated projects
AUG 2017 – JUL 2019
MOSCOW, RUSSIA
MOSCOW, RUSSIA
ART DIRECTOR
Madness | Advertising agency
• 360 ̊ campaigns for FMCG brands
• Creation of customer centric branded experiences • Presentations
• Branding and development of brand guidelines
• Lead and handle photo and video production
Recommendation: Sergey Shabrov, Creative Director — s.shabrov@madness.moscow
AUG 2016 – JUL 2017
Moscow, Russia
Moscow, Russia
Creative Group Head
Progression Group | Advertising agency
• Creation of concepts, presentations and guidelines according to strategic specifications
• Creation of customer centric branded experiences
• Lead the team of art directors, designers and copywriters (up to 8 people)
• Management of coordination, planning and cooperation with clients, external specialists and production partners
FEB 2016 – JUN 2019
Moscow, Russia
Moscow, Russia
Lecturer & Tutor
Lecturer & Tutor
Communication Academy Wordshop
• Development and curation of my own course ‘Creativity in Digital Marketing’
• 20 hours of lectures and 20 hours of workshops per year
• Mentor for more than 200 students in 4 years
• Supporting the development of students’ portfolios
Recommendation: Svetlana Maybrodskaya, Rector — maybrodskaya@mail.ru
OCT 2015 – JUN 2016
Moscow, Russia
Moscow, Russia
Digital Creative Group Head
Contrapunto/BBDO Group | International advertising agency
• Integrated campaigns and digital stratagy for one of the biggest telecommunication company in Russia and CIS through a range of offline and digital channels
• Ideation and realization of extensive creative tasks as part of an existing brand image based on a brand idea
• Lead and handle photo and video production
• Manage the team of art directors, designers and copywriters (up to 6 people)
NOV 2010 – OCT 2015
Moscow, Russia
Moscow, Russia
Senior Art Director
Art Director
Junior Art Director
Junior Art Director
Geometry Global (prev. G2/Grey Group) | International advertising agency
• Integrated campaigns for 12 countries
• Creation of concepts, presentations and guidelines according to strategic specifications
• More than 30 international awards for innovative product that brings agency to the Top 10
• Ideation and execution of interactive digital communications
• BTL engagements (events, promo, installations etc.)
• Lead and handle photo and video production
• Manage the team of art directors, designers and copywriters (up to 11 people)
Recommendation: Virgiliu Andone, Creative Director — virgiliuandone@gmail.com
FEB 2008 – AUG 2010
Moscow, Russia
Moscow, Russia
Graphic Designer
Attitude Creative | Design Studio
• Branding and development of brand guidelines
• Design and implementation of layout concepts, creative campaigns in offline areas (advertisements, sales flyers, posters etc.) and for packaging design
• Image editing, retouching and production files preparation
Recommendation: Evgeniya Righini-Brand, Co-founder — ev.kaydo@gmail.com
JUN 2007 – JUN 2008
Moscow, Russia
Moscow, Russia
Graphic Designer
Global Media Line | Production Studio
• Branding and development of brand guidelines
• Design of print materials (CD-covers, posters, brochures etc.)
• Image editing, retouching and production files preparation
Education
2004 – 2009
Russia
Russia
International Institute of Advertising
Advertising Specialist (Art Direction) | Bachelor’s degree with distinction
2004 – 2007
United KINGDOM
United KINGDOM
University of Hertfordshire
Graphic Design & Illustration | DipHE with commendation
Global and European awards
Cannes Lions
2014
Bronze Lion — Mobile Lions: User Experience
Art Directors Club of Europe Awards
2014
Gold — Interactive / Mobile applications
Silver — Innovation / Product Ideas
Silver — Design / Any other
Eurobest
2014
Silver — Mobile: Visual Design/Aesthetic
Bronze — Mobile: Interface & Navigation
CLIO Awards
2014
Silver — Direct
Bronze — Engagement: Experiential
CLIO Healthcare
2014
Gold — Innovative Media
Silver — Digital
Bronze — Public Relations
Bronze — Design
Bronze — Direct
Golden Drum
2014
Grand Prix — Mobile
Golden Drum — Innovative campaigns
Silver Drum — New or innovative
Silver Drum — Digital campaigns including mobile campaigns
Golden Hammer
2014
Gold — Craft: Industrial Design
Silver — Interactive media: Websites and microsites
Golden Hammer
2014
Gold — Craft: Industrial Design
Silver — Interactive media: Websites and microsites
London International Awards
2014
Bronze — Digital: Health Care Services
Epica Awards
2014
Bronze — Creative Technology
Art Directors Club Russia Awards
2014
Silver — Interactive / Services
Cristal Festival
2014
Grand Prix — Design
Gold — Digital and Audiovisual Design
Gold — Consumer Marketing / Best Technological Innovation
WPPED Cream Award
2014
Gold — Design & Branding
Gold — Healthcare
The Globes Awards
2015
Gold — Best Consumer Products / Healthcare, Beauty & Fashion
The One Show
2015
Bronze Pencil — User Experience Design — Mobile / Utility
Effie Awards Russia
2017
Silver — Telecommunication. Internet
SOFTWARE
Adobe CC
Photoshop
Illustrator
Indesign
Additional
Keynote
Figma
Languages
English Fluent
German Studying (A2-B1)
Russian Native
