BRIEF

With the new unlimited mobile Internet Beeline wants to find the right tone of voice to introduce it to youngsters.

APPROACH

Our moms can’t understand that we can earn money doing nonsense online. We create the campaign with a simple thought — you can do everything. To spread this idea we engage the top Youtube bloggers in Russia — Kate Clap (5,3 mln followers) and This is Horosho (5,8 mln followers). As the result mobile Internet traffic increased up to 3 times.

CREDITS

Client   Beeline Telekom
Agency  Contrapunto | BBDO Group
Creative Director  Julian Suetin
Art Directors   Elena Medvedeva, Vyacheslav Evseev
Copywriter  Ilya Zorin