BRIEF

Create an non-standard outdoor installation to communicate connection between pure premium mineral water, the new bottle and the French Alps.

IDEA

Reconstruct the new Evian™ bottle as intricate glass installation which catch the sunlight and create image of the new bottle on billboard with the French Alps.

CREDITS

Client   Evian
Agency   Geometry Global
Idea & Art Direction   Elena Medvedeva
3D Modeler   Dmitriy Sokolov

The new Evian bottle has the purity of the whitest of lights. The image of the Evian bottle is created by pure sunlight, as it gets refracted and directed through an intricate installation of elegant lens and mirrors. The installation constantly moves to keep up with the sun’s movement, making sure that the bottle image is always in the same position on a billboard that also showcases the majestic beauty of the French Alps. As the sunlight dims, powerful projectors take over, so even the few hours of darkness in June the bottle shines on.

ACTIVATION AND SAMPLING

Engaging consumers into an interactive game of “sunnybunny” brings some of the characteristic playfulness of Evian back in the game. To get a bottle, one must reflect the sunlight to a specific point on top of the French Alps, where a photo sensible sensor triggers the dispensing of a bottle.