Integrated retail & interactive experience
When everything is forbidden as for cigarette communication, you need to find the way to talk to your audience. Kent, an innovative cigarette brand, asked us to activate a new product launch creating integrated solution for retail with interactive experience for consumer.
For the launch of Kent Explore the special indoor installation was created. It included retail mechanics with interactive table, interactive multimedia content on walls and screens, special photo booth, table with live projection and 3D experience for consumers. It was installed in “Grinvich” — the biggest shopping mall in Yekaterinburg.
Fuse Tobacco Factory — retail mechanic with interactive table: consumer can look through whole process of creation new Kent Explore and get real pack at the end.
Fuse Showbox — premium wall displays for the product.
Hostess with Presenter — hostess presents the product and collects CRM data with interactive content on presenter with integrated tablet.
Interactive Fuse Corridor — interactive multimedia content on walls and screens which react on consumers’ actions.
Fusecam Piano — Interactive screen where consumer can control and mix sounds and colours with the hand gestures.
Sand Fuse Map — table with live projection (mapping) where consumer can modify texture of sand with images.
Fuse Photo Booth — special photo booth where consumer can take photos, apply special fuse effects and send them to social networks or print immediately.
5D Fuse Experience — multisensory effects mix for consumers with VR glasses and motion chair.
Agency: Geometry Global Moscow
Creative Director: Virgiliu Andone
Senior Art Director: Elena Medvedeva
Art Director: Denis Popov, Alexander Borodin
Copywriter: Julia Karimova
Idea & Visualisation: Elena Medvedeva
3D Modeling: Dmitriy Sokolov, Alexander Borodin