GLO MODULAR INSTALLATION
For premium events
BRIEF
Create a modular branded installation for premium events, which adapts to different floor spaces. It should have premium look & feel and engage customers.
EXECUTION
Installation consists of reception/bar, parametric sofa with dynamic lightings and tables, photo zone and self-service stand with GLO™ devices. User journey includes product presentation and trial.
CREDITS
Client: GLO (British American Tobacco)
Agency: Geometry Global
Role: Art Director
Year: 2018
Branded installation, main size 5×5 square meters, consists of reception/bar, parametric sofa with dynamic lighting and tables, photo zone and self-service stand with GLO devices.
Reception zone (approximate size 2000 x 750 x h-1100 mm) works as bar and storage. Made of material which imitates darkened concrete texture, lightbox with protective glass as top surface and led lights on the bottom. There are two options — with fridge or without.
Wall made of material which imitates darkened concrete texture (approximate size w-2000 mm x h-2500 mm) with integrated screens on the back and logo lightbox on the front.
A photo zone is the infinity mirror with a glowing ring and dynamic lights (approximate diameter 2000 mm). The key visual and a branded self-service stand with GLO devices is behind. Stand is made of material which imitates darkened concrete texture with a lightbox ring on the top (approximate size is d-40 mm x h-1000 mm). There is no glass on the top. Consumer can pick up device which is attached to stand with save wire.
Parametric sofa is made of ash wood panels with integrated dynamic lights. Seats are soft and made of dark tweed fabric. Sofa consists of two sections — both sections are used for large zones, for small spaces only one part can be used. There is logo lightbox on the back the sofa.
Coffee tables (approximate size d-500 x h-550 mm) and bar tables (approximate size d-500 x h-1110 mm) made of material which imitates darkened concrete texture with lightbox as top surface and led lights on the bottom.
