iDRINK

Branding and 360˚ advertising campaign for app providing free drinks

idrink_cover

BRIEF

Re-design brand identity and create integrated launch campaign for iDrink, an application which helps you to get free drinks in bars, cafes and restaurants.

SOLUTION

Bright communication with simple slogans and bold colours for partners and consumers. 360˚campaign which includes digital and offline channels with focus on horeca.

CREDITS

Client: iDrink
Agency: Loginovskaya Consulting
Role: Art Director and Brand Designer
Year: 2018

App icon
App preview for Apple Store
Presentation for partners — bar and restaurant owners
Booklet for partners — bar and restaurant owners
Booklet for partners — bar and restaurant owners
Facebook page
Social media content layouts
Table tents for cafes and restaurants
Wobbler: "Take them free! Beer, wine, coffee, tea. And more drinks for half of the price"
Poster for shopping malls: "Stop paying in cafe! Now coffee and cocktails are free"
Door sticker for bars: "Free drinks. Get them here"
Paper cups: "iDrink. Stop paying for drinks! Download iDrink app and get free drinks"
Business card: "Take a drink for 0 rubbles. Download iDrink app"
Gift certificates for 3 month and 1 year subscription

Website idrink.today