LOCKOBANK LEMON CAMPAIGN

LOCKOBANK LEMONS

Annual advertising campaign for one of top-10 private bank in Russia

BRIEF

Develop an annual advertising campaign for one of top-10 private bank in Russia.

SOLUTION

The face of LockoBank brand is Catherine Varnava, a star of the popular TV-show “Comedy Woman”, model and blogger. The main idea is to play with catching lemons, because in colloquial language “lemon” means “million”.

CREDITS

Client: LockoBank
Agency: Madness
Role: Art Director
Year: 2018

Launch key visual: "Loan up to 5 million rubles 11,8%. Catch the lemons"

Follow-up key visual for summer season: "Loan up to 5 million rubles 10,4%. Catch the lemons"

Follow-up key visual for autumn season: "Loan up to 7,5 million rubles 10,4%. Wild lemon fall"

Follow-up key visual for winter season: "Loan up to 5 million rubles 10,4%. Catch the lemons"

Key visual for spring season: "Deposit up to 8,5%. Spring percent"

Key visual for autumn season: "Deposit up to 8,5%. Bright income"

Key visual for winter season: "Deposit up to 8,5%. Graceful rate"

"Have you heard? Business account for 1 minute and 0 rubles"

"Settlement and cash services for 0 rubles per month. Yes, it's free"

"Winning card. Up to 7,5% income on the balance"

CAMPAIGN RESULTS

The effective combination of creative strategy and communication channels speaks for itself — for 9 months of 2018, the bank’s retail loan portfolio grew by 30%, the number of opened accounts for small and medium-sized businesses increases by 25% every month, and brand recognition without a hint increased by 42%.

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