THE TRUST PROJECT

BRIEF

Insurance company Soglasie needs a new image focused on a trust.

APPROACH

12 webisodes with the mix of documentary and animation have different stories but one main line — a trust. They are about ordinary people that need a trust doing their everyday job. The premiere was in Documentary Film Center in Moscow.

CREDITS

Client  Soglasie Insurance
Agency  IQ Marketing
Creative Director   Dmitriy Levteev
Art Director   Elena Medvedeva
Production   Metrafilms
Director   Alexandr Irinarhov
Producers   Artem Vasiliev, Artem Grishin

12 real heroes

Chosen from 100 real stories about people from all over Russia

247 hours of editing

6 shooting days and 8 best animation artists

2.2 million views

On YouTube, Facebook and Odnoklassniki

40k followers in social media

Public pages on VK and Odnoklassniki, biggest social networks in Russia

Premiere in Documentary Film Center

Invitation for premiere
Posters for project
Press Wall
Posters with quotes about trust
Posters with quotes about trust