Ready, steady, school!

Back to school campaign


The biggest sport goods retailer Sportmaster needs to engage scholars to get ready for school.


We create the campaign driving a single idea – school is sport. When you’re in a game, it does not matter if you’re the first or the last. The most important is that you’re engaged. And a school is your playground. Get ready!


Agency: Contrapunto (BBDO Group)
Creative Directors: Julian Suetin, Konstantin Shipov
Creative Group Head: Elena Medvedeva
Copywriter: Ilya Zorin
Senior Art Director: Vyacheslav Evseev
Idea: Elena Medvedeva & Ilya Zorin