BRIEF

Develop key visuals for a beer brand Zatecky Gus (Carlsberg Group), focusing on unique selling propositions of each SKU and Czech atmosphere. The image for a lager beer should demonstrate a rich hop flavour. The image for a ruby beer should demonstrate brewing with red-hot malt.

APPROACH

The main idea for a lager beer is hop rain. Hops are falling from the sky and whole old Czech city is covered by hops. For a ruby beer the sunset creates an atmosphere. Everything is ruby-red: the beer, the city and the red-hot malt.

CREDITS

Client: Carlsberg Group
Agency: Madness
Role: Art Director
Year: 2020