BRIEF

Create key visual for advertising materials for Apple reseller stores RE:STORE which are placed at point of sales at holiday period.

EXECUTION

The main element of key visual is a snowflake, which is made from new smartphones with video calls from different people. The image demonstrates holiday period (New Year and Christmas). At the same time, the image is minimalistic and demonstrates the new product from different angles.

CREDITS

Client: Apple + RE:STORE
Agency: AlterAgency
Role: Art Director
Year: 2017