MADNESS
Rebranding with an attitude for the creative agency
BRIEF
Create a mad and ironic rebranding for creative agency.
APPROACH
The main idea is to find a balance between strict business rules and crazy creative stuff. Unique hand-drawn characters were created to illustrate bold ironic statements about work process, clients and projects.
CREDITS
Client: Madness
Role: Brand Designer & Art Director
Year: 2018
Website madness.moscow