BRIEF

Create pitch materials for Baltika Export (Carlsberg Group) global advertising.

APPROACH

The creative concept is ‘Unlocal beer’. The main key visual is made for all Baltika SKU to show the variety of tastes. The additional key visuals are in-line with developed visual language and present each SKU separately.

CREDITS

Client: Carlsberg Group | Baltika Export
Agency: Madness
Role: Art Director
Year: 2018