LOCKOBANK LEMONS
Annual advertising campaign for one of top-10 private bank in Russia
BRIEF
Develop an annual advertising campaign for one of top-10 private bank in Russia.
SOLUTION
The face of LockoBank brand is Catherine Varnava, a star of the popular TV-show “Comedy Woman”, model and blogger. The main idea is to play with catching lemons, because in colloquial language “lemon” means “million”.
CREDITS
Client: LockoBank
Agency: Madness
Role: Art Director
Year: 2018